After a short path in HR, Hélène felt unfulfilled and craved a change. Driven by her passion for fashion, she opened her first boutique in Nantes, showcasing beautiful clothing that quickly gained popularity among local women.

After a few years, she moved to London, where she worked as a retail manager in the luxury fashion sector, further refining her skills in the industry.

Years later, seeking new experiences, she relocated to Dubai in 2013. There, she launched “Birdsn'Bees,” a family concept store specializing in stylish clothing, beachwear, and swimwear for babies, children, teens, and their parents.

By blending high-street accessibility with high-end style, Hélène curated collections primarily from European designers. Her boutique thrived, offering chic and affordable options, along with unique gifts and accessories.

Hélène’s journey reflects her dedication to creating a vibrant fashion destination in Dubai.